Focus on INSULIN, Not Calories

High-fat, high-sugar foods get most of the blame for weight gain and obesity, but researchers have found that high insulin levels are actually the culprit.

Let's see how insulin plays a role in weight in the diagram below.


1) Foods are broken down in the stomach from carbohydrates to glucose (sugar). The sugar then enters the bloodstream.

2) This causes the pancreas to produce insulin that travels in the bloodstream to cells in the body. Insulin will bind to insulin receptors of brain, muscle and liver cells, telling the cells to absorb the glucose for energy use. The brain absorbs the least amount of sugar, followed by muscle cells and liver cells.

3) However, these cells have a limited storage for glucose so the extra glucose eventually goes to the fat cells. 

4) Insulin signals the fat cells to take in glucose and stores it as fat while preventing the fall cells from burning fat.  

In short, when you eat foods that raise your insulin level, the body stores fat and doesn’t burn fat; when you lower your insulin level, the body burns fat and doesn’t store fat.



Thinsulin, a new term that combines three words—think, thin, and insulin—teaches you to think in terms of insulin rather than in terms of calories. You will learn to avoid foods that spike your insulin level and choose foods that will lower your insulin level during the Active Phase of weight loss.